Aired on 28 February 2017, this webinar is now available on-demand on our EquiP TV platform.
Please email the EquiP team to purchase this on-demand webinar.
Price: $150+GST per person
This webinar discusses social media and councils, using social media as an elected member, and social media in crisis communication.
During this 45 minute webinar, you will learn about:
- Social media and councils - Why use social media?
- Using social media as an elected member - Who should be using it?
- Social media in crisis communication - How should I/we be using it?
After the webinar, you will be able to:
- identify five different social media channels;
- differentiate between your own identity and your online identity, and choose content appropriately; and
- identify three different uses for social media in times of crisis.
About the presenter
Nicky Barton, PR consultant with Blackland Public Relations
Facebook, Twitter, Instagram, Snapchat, LinkedIn, Pinterest and WordPress are all social media channels that Nicky navigates on a daily basis. A child of the nineties, and with five years working in public relations, she knows the benefits of using these channels to enhance your business or organisation’s profile and relationship with the public. Her career was launched in a small public relations agency on the border of England and Scotland. Upon returning to New Zealand she spent time working with brand identity and trademarks with an intellectual property agency before moving on to BlacklandPR. At BlacklandPR, Nicky is the resident social media expert. She also holds responsibilities for media relations, event management and stakeholder communication. Her social media expertise is in online identity, content creation and social media in the event of crisis. She has advised organisations such as Dairy New Zealand, Girl Guiding New Zealand, and the New Zealander of the Year Awards on using social media to persuasively tell their stories. Growing up on a farm in South Wairarapa, Nicky is well connected with urban and rural New Zealanders. She is the current Chairperson of the Wellington Young Farmers Club.
Please contact the EquiP team for further information on 04 924 1200 or email firstname.lastname@example.org