China 101 - Investment and Business

China 101 - Investment and Business

Investment and business web banner

This development video is now available on-demand on our EquiPTV platform.

Please email the EquiP team to purchase this on-demand development video. 

Price: $90+GST


China 101's Investment and Business development video will provide a list of tasks to prepare you for your successful engagement with investors, covering the following themes:

  • Investment opportunities
  • Marketing material
  • Communication, with a focus on bilingual issues  
  • Due diligence
  • Your council’s support role
  • Common mistakes

Learning outcomes

After the development video you will be able to:

  • start to develop your local investment prospectus;
  • identify red flags when dealing with Chinese investors; and
  • reference examples of how councils have made their areas attractive to investors.  

About the presenter

Simon Appleton, CEO, Eastern Bridge

Simon grew up in regional New Zealand before moving to Asia.  He has lived in China and South Korea for almost a decade where he has worked in both the Education and Media industries.  Simon studied a Masters of Chinese Law from Renmin University before moving to the Bay of Plenty to work for the Opotiki District Council as their Economic Development Officer.  During this time he provided language and international relations support to other councils and economic development agencies.

In 2010, Simon established Eastern Bridge to provide councils with a cost-efficient and professional alternative to establishing their own international relations department.  Simon speaks Mandarin Chinese and Korean.



Please contact the EquiP team for further information on 04 924 1200 or email 


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