LGNZ’s Vote2016 campaign encouraged more Kiwis to get involved in the local authority elections October 2016.
Local election turnout has been declining in many areas of New Zealand since the 1980s. In 2013, voting turnout nationally was just 42 per cent. Vote2016 aimed to lift voter numbers above 50 per cent nationally for the first time since 1998. After nearly two decades, our ambition is that local government could be elected by a majority of New Zealanders.
The campaign also encouraged citizens with strong leadership qualities and a passion for their community to consider standing as candidates themselves.
Vote2016 was based on domestic and international research about who is voting, who isn’t voting, why they aren’t voting and what will influence them to vote. Measures to build elector turnout included a strong focus on younger voters.
To link to our media release click here: A new campaign to increase voter turnout at the 2016 Local Authority Elections
Our independent research indicates New Zealanders are aware of and value the core services that local government provides, such as playgrounds, local parks, transports and roads, waste management, water sanitation, building consents, noise control, swimming pools and public toilets.
However, some of the bigger community issues that local government manages are less well known. These include:
Click here for a visual summary of our campaign.
Our survey results have shown:
Click here to view interesting statistics about voter turnout, vote demographics and candidates.
Click here to view key information from our Elected Member Survey.
Click here for a summary of campaign phases, target audience, issues that matter, critical dates and campaign collateral.