Published: 13 June 2018
Innovative projects to protect the region’s precious marine environment and to promote responsible dog ownership have won two Northland councils finalist places in the Local Government New Zealand (LGNZ) EXCELLENCE Awards.
Northland Regional Council’s Marine Biosecurity programme is a finalist in the Air New Zealand EXCELLENCE Award for Environmental Impact. Far North District Council is a finalist in the Fulton Hogan EXCELLENCE Award for Community Engagement for its Ngā Kurī Auau o Kaikohe project.
Now in their fifth year, the Awards recognise and celebrate the key leadership role that local government plays in communities around the country.
Northland Regional Council has a comprehensive marine pest programme, including biosecurity and RMA rules and partly funded by vessel owners, the first in the country of this kind. Marine pests have the potential to harm Northland’s marine ecosystems, its tourism and marine industries. The programme aims to educate the community on the threats of marine pests, pursue new technologies and carry out active surveillance of more than 2000 vessels each year.
To date, more than 5,000 hulls have been inspected. Judges praised the initiative for taking a lead in addressing a significant problem and embarking on trying to deal with a really tough challenge.
Judges said “We commend the initiative in being the first council to bring marine pests into their Pest Management Plan and propose a region wide Marine Pathway plan, embarking on trying to deal with a really tough challenge. The region’s marine environment covers enormous area and harmful marine invaders is a significant issue that the Council has chosen to address.”
The Far North District Council’s Ngā Kurī Auau o Kaikohe initiative was a targeted, community-based social marketing project which aimed to assist hard-to-reach communities with dog compliance and to promote responsible dog ownership – including registering and de-sexing dogs.
The project was launched in response to the high number of dog attacks dealt with by the council’s Animal Management staff.
It included a successful social media campaign with Animal Management officers engaging with dog owners in known problem areas to promote ‘Dog Day’ events held in both Kaikohe and Kaitaia. The events were also attended by Vets, NZ Police Dogs and DOC Conservation Dogs. Messaging focused on caring over compliance and built on the loyalty between dog and owner. As part of the campaign, the council offered free neutering, microchipping and registration during 2017 for dogs engaged with the programme.
Outcomes included a 42 per cent drop both in the number of reported dog attacks on people and animals in the quarter following the Kaikohe Dog Day event, as well as a marked increase in peer to peer leadership demonstrated on social channels. Dog Day’s education opportunities and targeted programmes have now been built into the Animal Management Team’s work plan.
Judges said “This project demonstrated the Council’s willingness to engage on a difficult local issue of dog compliance and responsible dog ownership and to find a more effective way of addressing the issue with community support through a well-designed campaign.”
LGNZ President Dave Cull says that being named as a finalist is a significant achievement and reflects strong leadership and the innovative work being delivered by councils across the country.
“The finalists include some exceptional projects that are having a profound impact on communities. The EXCELLENCE Awards finalists all demonstrate innovation, excellence in communication and consultation to involve communities in the decisions and planning which frame their future.”
The finalists incorporate best practice criteria under LGNZ’s CouncilMARK™ excellence programme which is designed to improve the public’s knowledge of the work councils are doing in their communities and to support individual councils to further improve the service and value they provide. The Far North District Council is a Foundation Member and Northland Regional Council a Member of this programme.
“Overall the judges felt that the strongest entries demonstrated a strong strategic focus, clear outcomes, measured results, cost benefit analysis and engagement with external organisations – particularly a collaborative approach with stakeholders, and meaningful engagement with iwi and Māori.“
This year saw the highest number of entries in the Awards’ history. Winners will be announced at the LGNZ conference dinner in Christchurch on 16 July.