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News Media Skills for Elected Members

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This development video is now available on-demand on our EquiP TV platform.

Please email Natasha Meynell to gain access to this on-demand development video. 

About this development video

News Media Skills for Elected Members, hosted by Pete Burdon, is provided free of charge to introduce you to the most common news media-related questions and concerns that elected members typically have. It will lead into a subsequent workshop which EquiP will offer in your region to support you to build the practical skills needed to effectively respond to the media. There will be a charge for this workshops. 

This development video will visit subjects including how the changing news media landscape affects how you must deal with journalists, how to prepare for interviews in different media formats and how to avoid being quoted out of context or misquoted. We will also look at common (and uncommon) media interview traps to avoid and your options to grow your skills in dealing with the news media as an elected member. 

After this development video, you should possess basic knowledge of what it takes to deal effectively with the news media and what further media training is available through EquiP. We will send you information about further media related training offered by EquiP, including workshops and other webinars and their pricing.  

Target audience

This development video is suitable for mayors, councillors and local government staff tasked with responding to the media. 

About the presenter

Pete Burdon

Pete Burdon is the founder and head trainer of Media Training NZ and author of “Media Training for Modern Leaders”. He focuses on preparing leaders to master media interviews and face journalists with confidence in a changing media landscape. Pete’s earlier professional background is in journalism and government media management, giving him an excellent insight on both sides of the media interview. He has Master’s degrees in both Communication Management and Journalism. 


Please contact the EquiP team for further information on 04 924 1200 or email equip.pd@lgnz.co.nz 

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Date updated: 5 November 2017